Understanding Consumer Behaviour in the Digital Era
February 27 @ 7:00 pm - 8:30 pm
We are delighted to announce Dr Mary Loonam from TUS Athlone will be giving a talk in the Greville Arms in Mullingar about consumer behaviour and digital media on the 27th February 2024.
Her talk is entitled “Understanding Consumer Behaviour in the Digital Era”, and it looks at the transformation of consumer behaviour in recent decades and how business can use technology to create a better customer experience.
This event should be relevant to anyone with an online retail presence, social media professionals, students, or those looking to learn more about the topic in general.
This is a free event, everyone is welcome, though places are limited so please reserve your ticket(s).
This event is kindly sponsored by MidlandJobs.ie and Tea/Coffee will be served.
About Mary Loonam
Dr Mary Loonam is a lecturer and researcher in the Faculty of Business and Management at the Technological University of the Shannon, Athlone Campus. Her research interests focus on exploring online consumer behaviour in social media platforms.